Tag Archives: Project Beautiful – Inside and Out

Who is the newest Sketchmaster? Middlecott Sketchbattle Experiment™ Detroit 2018

Many people consider Detroit the center of the automotive design universe because for all practical purposes it was invented here.  There are those who argue that California may now be the center of advanced design considering how many studios are … Continue reading

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Meet the Judges – Middlecott Sketchbattle Experiment™ Detroit 2018

Professional and student sketch-battlers will be vying for the title of World Champion Sketchmaster when the Middlecott Sketchbattle Experiment™ presented by BASF comes to Detroit.  The “Fight Club of Design” party features a live sketching competition, great music and greater … Continue reading

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Meet the Contestants – Middlecott Sketchbattle Experiment™ Detroit 2018

Perhaps the greatest mix of design talent the Middlecott Sketchbattle Experiment™ has ever assembled will fight to the death on the main floor of world famous St. Andrew’s Hall Tuesday night January 16th.  And while we do not expect any … Continue reading

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Middlecott Sketchbattle Experiment™ Detroit moves to the historic St. Andrew’s Hall

There is no better place for a Sketch-battle, than a building made famous by rap battles, St Andrew’s Hall.   On Tuesday, January 16th, 2018, designers from around the globe will compete against last year’s returning champion and the Las Vegas … Continue reading

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“Nailed It!” Los Angeles crowns a new Sketchmaster

Normally, to find the center of automotive design, you have to come to Detroit, home of Harley Earl and Virgil Exner.  But for a singular evening in November, the center of the entire automotive design universe was at AutomobilityLA in … Continue reading

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The Rounds – A #MSBEXP-LA Thanksgiving Story

In the beginning, boxing fights continued until one fighter quit or was knocked out.  Brutal but effective.  In the 1920’s 15 rounds was adopted as the norm for championship fights. Still brutal.  It was reduced to 12 rounds in 1982 … Continue reading

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Sketchbattle Updates and Audience Participation

ITS TODAY! #MSBEXP  As the entire Sketchbattle team is working hard to get the new venue setup and ready for tonight’s festivities, we have a ton of IMPORTANT last minute news.  First and foremost the list of competitors has been … Continue reading

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