Tag Archives: Middlecott Design

Middlecott Sketchbattle Experiment San Francisco

“The best part of the name Middlecott Sketchbattle Experiment, is the ‘Experiment’ part, because it allows us to do pretty much anything with the event” says founder Brook Banham.  Started in 2012, the event changed significantly when Frank Schwartz and AACS came on board in 2014.  Over the past few years the event has evolved […]

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Who is the newest Sketchmaster? Middlecott Sketchbattle Experiment™ Detroit 2018

Many people consider Detroit the center of the automotive design universe because for all practical purposes it was invented here.  There are those who argue that California may now be the center of advanced design considering how many studios are … Continue reading

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Meet the Judges – Middlecott Sketchbattle Experiment™ Detroit 2018

Professional and student sketch-battlers will be vying for the title of World Champion Sketchmaster when the Middlecott Sketchbattle Experiment™ presented by BASF comes to Detroit.  The “Fight Club of Design” party features a live sketching competition, great music and greater … Continue reading

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Meet the Contestants – Middlecott Sketchbattle Experiment™ Detroit 2018

Perhaps the greatest mix of design talent the Middlecott Sketchbattle Experiment™ has ever assembled will fight to the death on the main floor of world famous St. Andrew’s Hall Tuesday night January 16th.  And while we do not expect any … Continue reading

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Middlecott Sketchbattle Experiment™ Detroit moves to the historic St. Andrew’s Hall

There is no better place for a Sketch-battle, than a building made famous by rap battles, St Andrew’s Hall.   On Tuesday, January 16th, 2018, designers from around the globe will compete against last year’s returning champion and the Las Vegas … Continue reading

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“Nailed It!” Los Angeles crowns a new Sketchmaster

Normally, to find the center of automotive design, you have to come to Detroit, home of Harley Earl and Virgil Exner.  But for a singular evening in November, the center of the entire automotive design universe was at AutomobilityLA in … Continue reading

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10 Questions with THE CHAMP

Last year the Sketchbattle world was shocked as the first ever professional to take the overall win.   John A. Frye, Digital Design Lead at Honda bested the field over 3 rounds of sketching to take home the title of Sketchmaster, … Continue reading

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