Christmas Wish List 2018

In the midst of the current political climate where it seems the entire population of this country is split right down the middle (are you a carfan or SUVfan?), we thought it would be a good idea to publish a list of sure-fire gift ideas that should work for both sides of that spectrum.  And since we did not send out cards this year, please allow me to reuse this card from 20 years ago designed by Chris Horning (with some input) as published by Autoweek Magazine.  The caption inside?  “It must be Christmas”, it has 900 HP.

20181222_111310 Continue reading

Posted in Top 10 Lists, Uncategorized | Tagged , , , | Leave a comment

SEMA 2018 – The First Halloween Sketchbattle

Posted in Uncategorized | Leave a comment

NAIAS June 2020 – What You Need to Know NOW

NOTE! This is an editorial post and the views expressed do not represent the views of the staff, or the clients of AACS.  Also, please excuse the long-winded analysis.  I feel this is an important issue and needs to be properly addressed. Also, I don’t have an editor to make me more write in a more concise manner.   

My Facebook feed has been swamped the past few weeks as the Detroit Auto Dealers Association made the announcement that the Auto Show will be moving from its traditional January date in 2019, to June for the 2020 event.  The move is billed as “transformational”, something I cannot argue.  June Detroit weather is as far from January as you can possibly get considering they are 5 months apart.  Unfortunately the move triggered my spidey-senses.  Through a ton of conversations with industry insiders and experts I respect, I have put together the following analysis which, if you are a supplier, should be serious food for thought.20180115_085626 Continue reading

Posted in General Information | Tagged , | Leave a comment

Middlecott Sketchbattle Experiment San Francisco

“The best part of the name Middlecott Sketchbattle Experiment, is the ‘Experiment’ part, because it allows us to do pretty much anything with the event” says founder Brook Banham.  Started in 2012, the event changed significantly when Frank Schwartz and AACS came on board in 2014.  Over the past few years the event has evolved from a small local get together to an evening party held during the Detroit and Los Angeles International Auto Shows and the SEMA event in Las Vegas.  For our first San Francisco event the team behind the Sketchbattle joined with the Association for Unmanned Vehicle Systems International (AUVSI) and The Transportation Research Board (TRB) to bring the live design competition to the engineers and policy makers attending the Automated Vehicles Symposium.6X9B8922 Continue reading

Posted in Middlecott Sketchbattle Experiment, Uncategorized | Tagged , , , , , , , , | Leave a comment

Protected: NAIAS 2018 – Detroit, The Good, The Bad and The Details

This content is password protected. To view it please enter your password below:

Posted in On The Road

Who is the newest Sketchmaster? Middlecott Sketchbattle Experiment™ Detroit 2018

Many people consider Detroit the center of the automotive design universe because for all practical purposes it was invented here.  There are those who argue that California may now be the center of advanced design considering how many studios are located there.  But no where on earth is there the amount of concentration of design as here, right in our backyard.  2 Design Schools, 7 OEM Design Offices and many, many more supplier design studios mean that Detroit has the highest concentration of automotive designers of anyplace else in the world.  So it is only fitting that Detroit and historic St. Andrew’s Hall was host to the penultimate round of the Middlecott Sketchbattle Experiment™


Photo Credit: Ingo Rautenberg

Continue reading

Posted in Middlecott Sketchbattle Experiment | Tagged , , , , , , , , , | Leave a comment

NAIAS 2018 – Where’s the Engagement?

EDITORIAL – As soon as I hit the floor Monday morning, I could tell something was off at this year’s NAIAS (North American International Auto Show).  Initially, I thought it was just my typical pre-event exhaustion, as the team at AACS usually spends the week working late nights and long hours preparing for our annual Sketchbattle and working on our annual client strategic plans.  But it soon became clear that others in the industry felt the same way.  through the past week their tweets and Facebook posts, editorials and articles confirmed my worst fears. The pre-public part of the auto show is dying, and in Detroit they are replacing it with a trade show.

OEM Press Continue reading

Posted in Supplier Spotlight | Leave a comment