While I can’t promise this discussion won’t include a reference or two to the late 70’s TV sitcom, its really about the changes the automotive supplier community has experienced since the last economic downturn. When automotive sales tanked in 2009, suppliers across the board looked at ways to trim their expenses. And marketing departments were ripe for the picking as short term financial health took precedent over long term planning. Now that healthy sales have returned, the specter of the next downturn has made many suppliers hesitant to re-staff their teams. And that is where we come in…..
Frank Schwartz