The Rounds – A #MSBEXP-LA Thanksgiving Story

In the beginning, boxing fights continued until one fighter quit or was knocked out.  Brutal but effective.  In the 1920’s 15 rounds was adopted as the norm for championship fights. Still brutal.  It was reduced to 12 rounds in 1982 after an especially sad event.  The Middlecott Sketchbattle Experiment™ has knockouts, but thankfully no designers are injured during the event (provided you don’t consider their egos).  Yet the fight is only 3 rounds long.  Why?  Because most of us have to get up and go to work the next day? To read the real reason, read on, and forgive me for using the theme of Thanksgiving to answer ……………

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First Las Vegas Middlecott Sketchbattle Experiment™ Crowns a Sketchmaster

Whoever says there is no car design in the desert obviously wasn’t at the first Middlecott Sketchbattle Experiment™ in Las Vegas presented by Axalta.  The majority of people in town spent the day looking at underhood performance parts at SEMA, and then hundreds came downtown to the awesome building at MEET Las Vegas to raise $3,000 for charity as they watched 15 designers battle head-to-head over 3 rounds for the title of Sketchmaster!IMG_0674

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Meet the Sketchers – #MSBE Las Vegas

Detroit is the Auto Design Center of the World, and Las Vegas is the Boxing Capital of the World.  Put them together and what do you get? THE Fight Club of Design! Ring Announcer Jake Gutierrez, who introduced Floyd Mayweather in his first professional match, kicked the evening off by announcing the amateur and professional sketchers who were contestants in the first ever Middlecott Sketchbattle Experiment to take place in the state of Nevada.   Read on to meet the contestants at SEMA …..


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Middlecott Sketchbattle Experiment™ Los Angeles moves onsite

The most exciting news about the Middlecott Sketchbattle Experiment™ LA presented by BASF is that for the FIRST TIME EVER, we are onsite at the auto show as part of AutomobilityLA.  The “Fight Clubs of Design” is the 3rd event to take place outside of the immediate Detroit area.  The growth of the event from a small local party spread through word of mouth to the current version with tunes and vibe “imported from Detroit” is largely thanks to great partners like BASF.


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Judges Announced for the Mobsteel Middlecott Sketchbattle Experiment™ Las Vegas

As many as 18 contestants will be vying for the title of World Champion Sketchmaster when the Mobsteel Middlecott Sketchbattle Experiment™ comes to Las Vegas for the first time next week, Wednesday, November 1st.   The $2500 top prize by Axalta will be awarded to the lone survivor of 3 rounds of sketching, based on the judging of a unique cross-industry panel of experts and design luminaries.  Tim Anness of FiatChrysler, Adam Genei of Mobsteel and Camilo Pardo along with guest judges each round will jointly decide the inaugural Las Vegas winner.Tim Anness

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Expand Your Imagination

Just because one person or company says something is impossible, doesn’t mean it is. And when it comes to interior automotive design, you don’t want to be like anyone else. You want to create the impossible – something no one has ever done before.

COME SEE THE LATEST at from Plastic Plate the Automotive Interiors Expo 2017 in Novi at the Suburban Collection from October 24-26.

At Plastic Plate, we share that passion, and pride ourselves

on making the impossible possible. How? Continue reading

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Bringing Detroit to Vegas – The Middlecott Sketchbattle Experiment™ comes to SEMA

For the first time EVER, the Middlecott Sketchbattle Experiment™ is coming to the desert.  Brook and I are excited to announce that on Wednesday, November 1st in Las Vegas , the Middlecott Sketchbattle Experiment™ will at the SEMA show.

MSBE Las Vegas presented by Axalta v_7

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