Judges announced for the Detroit MSBE 2017

18 contestants will be vying for the title of World Champion Sketchmaster when the Middlecott Sketchbattle Experiment™ returns to Detroit tomorrow night, Tuesday January 10th.   The $2500 top prize by BASF will be awarded to the lone survivor of 3 rounds of sketching, based on the judging of a unique cross-industry panel of experts and design luminaries.  Doyle Letson of Ford, Marc Mainville of GM and Camilo Pardo along with a guest judge each round will jointly decide the 2017 winner.

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Contestants Announced for the Detroit MSBE 2017

The Middlecott Sketchbattle Experiment is billed as “THE Fight Club of Design” so it only makes sense if we start with some iconic Joe Louis images.  Covering 3 rounds of competition, the 18 contestants will be fighting head-to-head to earn the Title Belt and be crowed the Ultimate Sketchmaster.  Last year’s winner was from Los Angeles, and this year the designers from Detroit are looking to earn the title back, especially as the winner from our recent event is at the Los Angeles Auto Show, John Frye is flying in to take the belt back. Read on to meet the contestants…..

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A New Venue for The Middlecott Sketchbattle Experiment™ Detroit

After many years of fantastic events at The Tangent Gallery, the Middlecott Sketchbattle Experiment™ in Detroit moves to a new location for 2017.  While we will miss the fantastic support we received and the perfect industrial vibe the Tangent provided, the continued growth of the event led to a need for additional parking which in turn has led us to another Detroit gem, The Garden Theater.   So, on behalf of Brook, myself, Project Beautiful Inside and Out, BASF, and the rest of the team, you are are hereby invited to the most happening design blow out of the year.  As “The Fight Club of Design” continues to grow and evolve into arguably the most fun event at the auto show, it will become more and more important to get your tickets early (in case we sell out) so please read on for info and tickets!

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2016 LA Sketchmaster is Chosen – #MSBE

For the first time ever, the Middlecott Sketchbattle Experiment™ was held outside Detroit.  To coincide with the 2016 LA Auto Show and to be part of AutomobilityLA, the entire Sketchbattle Team made the trip to the west coast.  Brook, Judith, Frank, Dan, Destiny, The Reverend Robert and Satori Circus joined our west coast team of Brian, Zana, Rachel and Nikki to present the inaugural #MSBE-LA and choose a new winner of the newest and greatest live sketching competition in the world.  In addition, hundreds of people joined together to help us celebrate automotive design as an art form and raised  $5,000 for The Petersen Automotive Museum  (final results still being tabulated) ted_4345

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The Auto Industry 3.0 – An Enthusiast’s Review of the 2016 LA Auto Show

Editor’s Note – while this website concentrates on factual reports, the following is an editorial.  The opinions, beliefs and viewpoints expressed by myself as author and any forum participants on this web site do not necessarily reflect the opinions, beliefs and viewpoints of any of our partners or sponsors.  In fact many of us disagree.

Passion.  A strong word and an even stronger emotion.  Yet last week I was struck by the divide in our industry – some have it but unfortunately many don’t.  At the AutomobilityLA prequel to the Los Angeles Auto Show we got a first hand opportunity to see, listen to and meet the  people who have the reins – they are shaping our future. So read on if you want to hear about who I think has it, and who doesn’t, and see my choice for the 3 stars of the show.  dscn0052 Continue reading

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The Last 6 – Contestants for the LA Sketchbattle

First there were 6, then there were 12, now the roster of 18 designers and artists is complete.  Read on the find out about the last 6 selected who will be competing for this title belt designed by Middlecott Design and hand made by Mobsteel.img_15501

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MSBE-L.A. Contestants Part 2

Earlier this week we announced the first 6 contestants who will battle it out Joe Louis style for the title of Sketchmaster at the inaugural Los Angeles Fight Club of Design?  What else would you expect from a city whose most famous statue is a fist?  And hopefully they bring it like Schmelling II in ’38 and not like Schmelling I in ’36.  On a more serious note, and without further ado, here are your next 6 contestants in alphabetical order.  Who are you rooting for?1-ikragmxegbmr9tldid7ztq

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