Category Archives: Middlecott Sketchbattle Experiment

Meet the Contestants – Middlecott Sketchbattle Experiment™ Detroit 2018

Perhaps the greatest mix of design talent the Middlecott Sketchbattle Experiment™ has ever assembled will fight to the death on the main floor of world famous St. Andrew’s Hall Tuesday night January 16th.  And while we do not expect any … Continue reading

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Middlecott Sketchbattle Experiment™ Detroit moves to the historic St. Andrew’s Hall

There is no better place for a Sketch-battle, than a building made famous by rap battles, St Andrew’s Hall.   On Tuesday, January 16th, 2018, designers from around the globe will compete against last year’s returning champion and the Las Vegas … Continue reading

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“Nailed It!” Los Angeles crowns a new Sketchmaster

Normally, to find the center of automotive design, you have to come to Detroit, home of Harley Earl and Virgil Exner.  But for a singular evening in November, the center of the entire automotive design universe was at AutomobilityLA in … Continue reading

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Giving Tuesday – The Charities of The Middlecott Sketchbattle Experiment

Over the past few years and events, The Middlecott Sketchbattle Experiment™ has raised thousands of dollars for charities that give back to the local community.  Detroit is traditionally for Project Beautiful Inside and Out, a charity that helps women and children … Continue reading

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A Short History of the Middlecott Sketchbattle Experiment™

With the Los Angeles Middlecott Sketchbattle Experiment™ presented by BASF just around the corner at Automobility LA,  here is a brief history of past events and winners, and what they are doing now.

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The Professionals – #MSBEXP-LA Sofa Sunday

In keeping with the theme of Thanksgiving week, I was disappointed to learn that the Sunday after black Friday does not have it’s own name.  But luckily, I stumbled across a movement to call it “Sofa Sunday”, and to me … Continue reading

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The Students – #MSBEXP-LA Small Business Saturday

In keeping with our theme of Thanksgiving week, today is Small Business Saturday.  And that makes me think of our Student Contestants, and all the odd jobs they do to help cover the crushing amount of loans a Design Degree … Continue reading

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