Category Archives: Middlecott Sketchbattle Experiment

“Nailed It!” Los Angeles crowns a new Sketchmaster

Normally, to find the center of automotive design, you have to come to Detroit, home of Harley Earl and Virgil Exner.  But for a singular evening in November, the center of the entire automotive design universe was at AutomobilityLA in … Continue reading

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Giving Tuesday – The Charities of The Middlecott Sketchbattle Experiment

Over the past few years and events, The Middlecott Sketchbattle Experiment™ has raised thousands of dollars for charities that give back to the local community.  Detroit is traditionally for Project Beautiful Inside and Out, a charity that helps women and children … Continue reading

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A Short History of the Middlecott Sketchbattle Experiment™

With the Los Angeles Middlecott Sketchbattle Experiment™ presented by BASF just around the corner at Automobility LA,  here is a brief history of past events and winners, and what they are doing now.

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The Professionals – #MSBEXP-LA Sofa Sunday

In keeping with the theme of Thanksgiving week, I was disappointed to learn that the Sunday after black Friday does not have it’s own name.  But luckily, I stumbled across a movement to call it “Sofa Sunday”, and to me … Continue reading

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The Students – #MSBEXP-LA Small Business Saturday

In keeping with our theme of Thanksgiving week, today is Small Business Saturday.  And that makes me think of our Student Contestants, and all the odd jobs they do to help cover the crushing amount of loans a Design Degree … Continue reading

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The Judges – A #MSBEXP-LA Black Friday Story

8 professional and 8 student sketch-battlers will be vying for the title of World Champion Sketchmaster when the Middlecott Sketchbattle Experiment™ presented by BASF comes to AutomobilityLA next week.  The “Fight Club of Design” party features a live sketching competition, … Continue reading

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The Rounds – A #MSBEXP-LA Thanksgiving Story

In the beginning, boxing fights continued until one fighter quit or was knocked out.  Brutal but effective.  In the 1920’s 15 rounds was adopted as the norm for championship fights. Still brutal.  It was reduced to 12 rounds in 1982 … Continue reading

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