Author Archives: Frank Schwartz

About Frank Schwartz

Frank Schwartz is the founder of CarFriend.me and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.

Christmas Wish List 2018

In the midst of the current political climate where it seems the entire population of this country is split right down the middle (are you a carfan or SUVfan?), we thought it would be a good idea to publish a … Continue reading

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SEMA 2018 – The First Halloween Sketchbattle

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NAIAS June 2020 – What You Need to Know NOW

NOTE! This is an editorial post and the views expressed do not represent the views of the staff, or the clients of AACS.  Also, please excuse the long-winded analysis.  I feel this is an important issue and needs to be properly … Continue reading

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Middlecott Sketchbattle Experiment San Francisco

“The best part of the name Middlecott Sketchbattle Experiment, is the ‘Experiment’ part, because it allows us to do pretty much anything with the event” says founder Brook Banham.  Started in 2012, the event changed significantly when Frank Schwartz and AACS came on board in 2014.  Over the past few years the event has evolved […]

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Protected: NAIAS 2018 – Detroit, The Good, The Bad and The Details

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Who is the newest Sketchmaster? Middlecott Sketchbattle Experiment™ Detroit 2018

Many people consider Detroit the center of the automotive design universe because for all practical purposes it was invented here.  There are those who argue that California may now be the center of advanced design considering how many studios are … Continue reading

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NAIAS 2018 – Where’s the Engagement?

EDITORIAL – As soon as I hit the floor Monday morning, I could tell something was off at this year’s NAIAS (North American International Auto Show).  Initially, I thought it was just my typical pre-event exhaustion, as the team at … Continue reading

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