Sketchbattle Pro By the Bay

After 18 events, you would think we would run out of ways to make the Sketchbattle series of events exciting. You would be wrong. Sketchbattle Pro #18 was held as part of the annual Pebble Beach Concours d’Elegance on the lawn at the phenomenal Inn at Spanish Bay.  Preceded by an afternoon of the world famous fog from the Monterrey Bay, the event entertained hundreds as a new Sketchmaster was crowned. F6227081-9AD3-4B09-B79E-89A15E8067C8


Sketchbattle Pro competitions feature contestants sketching a pre-determined theme for a set time live in front of the audience over several 30 minute rounds a la a boxing match.  Hence the tagline “The Fight Club of Design”.   9E848257-0569-48BB-9AED-7EE34B8F1893

After each round the sketches and designs are presented on a display wall and evaluated by a panel of expert industry judges for sketch quality and adherence to the given theme. FB005DBB-24F5-4AB7-A78E-654B044625A8

Based on their scores, the judges then eliminate half of the contestants, who then move on to the next round.


In the Championship Round (final round), the score cards are reviewed and a single winner is chosen who is awarded the cash prize, a custom watch from Brazen Sports, a title belt from Mobsteel, and is paid to attend the Sketchbattle of the Sketchmasters held annually in Detroit.



As with any good boxing match, the contestants entered the arena to theme music and audience applause led by Ring Announcer Jake Gutierrez.  For Pebble Beach we had 4 unranked contestants , including the winner of the online contest Sandor Boldog. Sandor joined Ash Lewin, Jiaqi Han, Max Lördemann and Ben Ma, all students participating in their first Sketchbattle.  They joined our 4 ranked contestants, Arin Singh, Joseph DeLaRiva, Daney Chhang and Omar Gonzalez.  To read more about the contestants, please click the link about them here. 127BE5C9-E1DF-47AE-86A9-95DE200FB921



Considering the venue and the history that surrounds it, it was decided that the themes for the rounds should center on past Pebble Beach Winners.  For Round 1 we chose the Bugatti 57SC Corsica Roadster that won Pebble Beach in 1998.  and asked the contestants to re-imagine the car for 2025.  The contestants were given 30 minutes to complete their sketches after which the results were posted for the judges to review.7CE3A08B-BDDA-4AAE-8D98-EAC07CE6350B4FB90E59-DB18-4781-ACDF-CAA401FFEF5A


ROUND 1 Judging

After the contestants completed their sketches the judges Ed Loh from Motor Trend, Jay Ward from PIxar and Patrick Moran from HRE Wheels took their time to pick the contestants to move onto Round 2, the Championship Round.  You can read more about the judges here.


The judges picked (from left to right) Ash Lewin, Arin Singh, Joseph DeLaRiva, Max Lördemann and Ben Ma.043ECF60-1E2B-40F4-84CC-4A9286827510.jpeg


The Championship Round theme was to re-imagine the Ferrari 375 M Scaglietti XCoupe that won Pebble Beach in 2014.  Contestants were once again given 30 minutes to complete their sketches.



ROUND 2 Judging

Judging was much more complicated for the Championship Round than Round 1.  First, because the talent of the contestants was very high, but also because only one winner could be chosen.



In the end the judges picked the work of Ash Lewin to be the winner.  Ash received a check courtesy of HRE Wheels, the Mobsteel title belt, a custom engraved watch from Brazen and will be coming to Detroit in June 2020 to compete against Detroit 2019 Sketchbattle 15 winner Sung Kwon Go, Sketchbattle 16 New York Winner Kevin Richards, Sketchbattle 17 Chicago Winner Rotimi Solola, and the upcoming winner from the soon to be announced January event.


EBDAB51A-750B-432B-9E36-81B4601EEF469D0CBD83-6EBD-442D-B2D9-691DA13230E6We want to thank the teams from the Inn at Spanish Bay, Pebble Beach Concours and HRE Wheels for making the event successful.

We also wish to thank our fantastic staff.634192FF-C808-46F8-8EB4-EC1BFD19D68F

Here are a few more photos – to see the full list of photos click here.

And join the countdown to the next Sketchbattle where we start the process to find the next Sketchmaster.


About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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