Pebble Beach Sketchbattle Pro – Meet the Contestants

To say we are excited about our first Sketchbattle Pro event Pebble Beach is an understatement.  The fact we are an official part of the week’s activities?  Blessed! Details are below for the event tomorrow, Friday August 16th at 5:30pm PST at The Inn at Spanish Bay as presnted by HRE.  Read below to see a list of our contestants.

Sketchbattle Pro #18 Pebble Beach flyer_10

The Sketchbattle series of events started 7 years ago in Detroit and if the past 17 events have proven anything, it is that the winner is never predictable.  The contestants’ sketches will be judged on sketch quality and how successfully they meet the theme of each round within the 30 minute time frame.  The winner takes home a prize package worth $2,500.  Without further ado, we present the competitors!

The Unranked Contestants

The first contestant is Ash Lewin, only because we have them listed in alphabetical order. Lewin was Born in Sacramento, and now resides in Santa Rosa with his wife and two sons. His passion for design is rooted in my love of motorsports, driving, cycling, and the freedom of the open road!  Lewin is a Student at Academy of Art University and you can follow his Instagram is @ashlewindesign.

Our second contestants is Jiaqi Han from China, a 6th term student at the Art Center College of Design in Pasedena.  Han grew up in China and studied in an art and design high school in his hometown. He also stayed for 2.5 years in Canada to learn Industrial Design before coming to the United States.  Han is passionate about sketching and drawing, he started when he was 5 years old.  You can follow him on his Instagram at @Jiaqi_Han

Our third contestant is our second contestants from China, Ben Ma. He is originally from Hangzhou and decided to do Art after high school education in the Bay Area. Ma went to Maryland Institute College of Art for Fine Art, and then came to ArtCenter. He was initially drawn to Car Design in Summer 2017, by the books of Scott Robertson, and later Syd Mead the Futurist. Right now Ma is on a trip to discover the car design for himself and plans to go to UK, France, Italy & Germany this fall to hit the major automotive places & brands.  Ben’s Instagram is @benmaoriginal

The only contestant from Germany is Max Lördemann.  He is studying Transportation Design at Pforzheim University with the intention to create future mobility and is interning at Innovation Center California (Volkswagen Group).   Lördemann is inspired by the symbiosis of creating on a conceptual level as well as on an artistic level which is why he is becoming a Car-designer.

The Online Contest Winner

Understanding that not every talented designer was in a position to cover the costs to compete in the Sketchbattle, the organizers and Pebble Beach Concours d’elegance hosted an online contest with the winner getting an all expenses paid trip to compete.  Our winner, Sandor Boldog is from Tinton Falls, New Jersey and currently attends Art Center College of Design in Pasadena, CA.  Boldog is a 5th term Automotive Design student that is excited to be apart of a quickly changing industry.  He not only enjoys car “styling”, he enjoy problem solving and how the future of the interior space could affect the exterior of a car. Boldog also enjoys conceptualizing future infrastructures and how the automobile will shift not just 10 years out but 25-50 years from now. He seeks inspiration from fashion, entertainment, product design, fine art, and other industries with a belief that new ideas should be pulled outside the realm of the cars we know them today.  Lastly Sandor enjoys sports and other hobbies such as surfing, mountain biking, football, soccer, basketball, and almost anything outdoors.  His Instagram is @sand0rr and his portfolio can be found at

The Ranked Contestants

Pebble Beach features 4 ranked contestants.

Arin Singh from Redwood City, California competed twice, making it to the 2nd round in Sketchbattle #13 in San Francisco last year.  Singh is an Industrial Designer who went to AAU and works for FastSigns and is obsessed with V8’s and science fiction. He has always enjoyed drawing and creating things and chose a path that allows him to continue to do that in my career. Arin has a healthy obsession with classic cars and patina as well as the factory offerings of today but his absolute favorite automotive activity is updating and modifying classics to fit with a modern lifestyle.  He can be found on Instagram @arindian24 

Joseph DeLaRiva is from San Jose and also went to Academy of Art University.  He competed in the same Sketchbattle as Arin and also made it to the second round.  DeLaRiva is a transportation / Industrial designer passionate about creative problem solving pulling from nature as his main source of inspiration. Dedicated to storytelling and identifying narratives that resonate with real people, Joseph pushes to develop strategies that make these stories a reality.  His Instagram: @josephdelariva 

Our second ranked contestant is Daney Chhang from Dallas, Texas. Daney currently works for Frank Stephenson design and went to Art Center.  Daney won Sketchbattle #10 in Las Vegas in 2017 and has made it to the final round in CHicago this year and the 2nd round in Los Angeles in 2017.  Chhang is a designer inspired by the dream of one day living on another planet. So he gets so much inspiration from anything and everything space related. His Instaram is @daneycdesigns

Our top ranked contestant is Omar Gonzalez from Mexico.  Gonzalez is the only 2-time winner, being named the Sketchmaster at Sketchbattle #7 in Detroit in 2016 and again at Sketchbattle #14 in Las Vegas last year.  He also has made it to the final round in every Sketchbattle he has competed in.  Omar is currently a student at Art Center College Of Design and is interning at BYD Motors.  He has been really interested in what the future of transportation systems could potentially be. A huge part of human cognition is achieved mostly by visual interpretation, that’s why he believes, in order to communicate his ideas as accurately as possible is key to express them on paper.  Instagram:

Tickets can be found at by clicking the Tickets button in the upper right corner. 





About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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