Here are your Themes for Sketchbattle 15

With the countdown clock under 12 hours, and tickets flying out the door, it is a great time to review the themes for the 3 rounds of tonight’s epic clash of design titans.  We are not billed as “The Fight Club of Design” for nothing – come watch designer’s egos get bloody as they sketch live.  Tickets are available for a pre-event discount price until NOON today at

sb15 detroit2019 flyer v5


falken_tires_logo_cmyk_whiteIn the first round, 16 contestants will be sketching their concepts with a special emphasis on the off-road OR performance passion brought by Falken Tires.  Falken Tires, known as a leader in high performance tire technology for cars, trucks, SUVs and crossovers, has successfully built a reputation as a full-line tire manufacturer with a long history of delivering high quality, high value products.  The judges will determine the winners who move on to the second round by evaluating sketch quality and how well they adhered to the theme.  We are grateful for Falken Tires coming on board and supporting the design community by being our partner at Sketchbattle 15.


TA YIH Industrial brings premium lighting technology to its entire range of products.  The only major lamp supplier who produces large lamps like headlamps, small lamps like fog lamps, interior lamps and the newest category of lighting for autonomous vehicles combined with the latest technologies like RGB lighting is the presenter for Round 2.  Contestants will sketch their concepts with special emphasis on the lighting, regardless of if it is interior or exterior.  TA YIH is also a first-time partner and is rapidly expanding their “visibility” in the US market.  After round 2 the judges will eliminate half the contestants for the championship round.

best and perfect


BASF is a long time partner of the Sketchbattle and they developed a special color for Sketchbattle 15: Aurora Gold.  “Because the greatest sketchers deserve the best in color inspiration”  It’s been said that color is a foundation to our experience of the world. AURORA GOLD visually connects the beauty of precious objects to a myriad of emotions. BASF’s high tech paint captures the feeling and creates a colorful, alluring glitter.  From BASF’s material for the competitors, The balance between the physical and the virtual worlds give rise to this color. It focuses on the special aspect of precious metals to bring deep meaning and value to our essence and automotive heritage. The is linked to the texture, which shows a dynamic and virtual specular highlight which is brought about with a combination of brilliant effect flakes.

aurora gold mood board-page-001

In addition to the partners mentioned above, we welcome back Lacks Enterprises as the sponsor of our VIP Lounge upstairs.  Between their support and that from Covestro and Linkage Design, we have raised more than $16,000 for Project Beautiful Inside and Out over the past Detroit events.  Don’t forget to visit The Shelter downstairs for a chance to bid on the awesome pedal cars created by Camilo Pardo, Jay Shuster, Bob Soroka and Sheefy McFly.

And do not forget the Art Show in The Shelter basement!!!!!!


We expect a rather long line at the event and having your tickets in advance will shorten your queue time.  Also don’t forget we support students with deeply discounted advance tickets.


The Middlecott Sketchbattle Experiment™ is presented by

            AACS and Middlecott Design.

AACS_diagram_whitelogoAACS (Advanced Automotive Consulting Services, LLC) is a business development consultancy working in all aspects of the automotive industry.  AACS specializes in helping automotive suppliers with their difficult objectives like introducing new technologies, expanding business onto new continents or breaking down walls to bring in new customers. We are experts in customer engagement!

b58cab33960182-56be35ad7e1fbMIDDLECOTT Design is an international design organization based in Detroit, Michigan. As Detroit’s premier design consultancy, MIDDLECOTT will supercharge your brand through its award-winning formula of high-octane design.

For the 2019 auto show edition of the Middlecott Sketchbattle Experiment™, we are proud to bring together the Detroit Art and Business Community with assorted engineers, designers and gearheads to celebrate Automotive Design, all the while benefiting Project Beautiful – Inside and Out.  

Slide1Project Beautiful – Inside and Out is a  501(c)(3) non-profit organization that was created “to build confidence and inspire hope as individuals and families …in our community…. rebuild their lives”.   This is especially important for women in shelters and similar situations.  The charity provides some “niceties” in addition to the “necessities” (a roof over their heads, meals, clothing, etc.) which will help build confidence and inspire hope in these individuals when they need it most.

About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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1 Response to Here are your Themes for Sketchbattle 15

  1. Pingback: Sketchbattle 15 Winners! | thesupplierblog

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