Meet the Themes – Middlecott Sketchbattle Experiment™ Detroit 2018

In the beginning, boxing fights continued until one fighter quit or was knocked out.  Brutal but effective.  In the 1920’s 15 rounds was adopted as the norm for championship fights. Still brutal.  It was reduced to 12 rounds in 1982 after an especially sad event.  The Middlecott Sketchbattle Experiment™ has knockouts, but thankfully no designers are injured during the event (provided you don’t consider their egos).  Yet the fight is only 3 rounds long.  Why?  Because we have 3 great themes and even more great partners.T7__8090

round themes for walls-page-001Vehicle audio systems can transport us to a different place.  Take us there with a branded audio system of the future in the vehicle of your choice, using the mood boards provided by Harman.

round themes for walls-page-002Lacks Enterprises is a large supplier of metal finishes for the large OEMs, from satin and bright chromes, to muted and bright colored-chromes called Spinelle(TM), Lacks has long supported designer’s visions of premium metal finishes.  Recently the new Tessera(TM)  highly detailed 3D textures have been achieving massive interest.  Contestants are asked to ultize one of these finishes or textures to create a sketch showing a grill/ and or a wheel in context”. 8 Contestants will start round 2.  At the end half will be eliminated.

round themes for walls-page-003The Championship round is by BASF, a large paint supplier for the OEMs. Use the color “Paranormal Red” as inspiration for your vehicle sketch.  Why?  “Because the greatest sketchers deserve the best in color inspiration”.  4 Contestants will start the Championship Round.  At the end, 1 Sketchmaster will be chosen.

OSLON Compact PLIn addition to BASF, Harman and Lacks Enterprises, this year we are joined by new partner OSRAM Opto.  OSRAM is the global number one in automotive lighting and is at the forefront of developing cutting-edge technology that is leading the industry into the future. Our solutions include everything from infrared pulse lasers for LIDAR that make autonomous driving possible to Micro Adaptive Front-Lighting Systems (AFS) for headlamps and LED and lasers for head-up displays. Enhanced performance, improved security, and a memorable design are the focal points of current automotive lighting trends and OSRAM’s research. This has led to developments in human centric lighting, which coordinates the interplay of light, atmosphere and space to enhance the well-being of passenger; facial and iris recognition technology that identifies drivers and passengers to adapt to their individual requirements; and LEDs for projection lighting that transmit information to drivers and pedestrians and customize the driving experience.


Joining Osram is Covestro, who serve the global automotive and transportation industries as an innovative material and technology provider.  Their global portfolio and technical expertise on polycarbonate and polycarbonate blends provide designers and engineers with lightweight, high-performing materials that make eye-catching design possible and improve vehicle efficiency through weight-reductions and better aerodynamics.

IMG_5759.JPGAnd finally, Michael Check from Linkage Design has throw his weight behind the event.  Michael has a long history of supporting designers and modelers alike.  Linkage Design recruits and employs an elite mix of degreed industrial designers and digital modeling sculptors. We are one of the leading providers of design resources, design solutions & training, with an emphasis on providing these design services by utilizing advanced digital design tools like; Autodesk’s Alias Surface, AutoStudio & VRED; ICEM Surf, Photoshop, Maya and many others.

IMG_5842.JPGWe expect a rather long line at the event and having your tickets in advance will shorten your queue time.  Also don’t forget we support students with deeply discounted advance tickets.Middlecott Sketchbattle Experiment Detroit 2018 v9

Tickets for the 2018 Detroit event can be found here

The Middlecott Sketchbattle Experiment™ is presented by

            AACS and Middlecott Design.

AACS_diagram_whitelogoAACS (Advanced Automotive Consulting Services, LLC) is a business development consultancy working in all aspects of the automotive industry.  AACS specializes in helping automotive suppliers with their difficult objectives like introducing new technologies, expanding business onto new continents or breaking down walls to bring in new customers. We are experts in customer engagement!

b58cab33960182-56be35ad7e1fbMIDDLECOTT Design is an international design organization based in Detroit, Michigan. As Detroit’s premier design consultancy, MIDDLECOTT will supercharge your brand through its award-winning formula of high-octane design.

For the 2018 auto show edition of the Middlecott Sketchbattle Experiment™, we are proud to bring together the Detroit Art and Business Community with assorted engineers, designers and gearheads to celebrate Automotive Design, all the while benefiting Project Beautiful – Inside and Out.  

Slide1Project Beautiful – Inside and Out is a  501(c)(3) non-profit organization that was created “to build confidence and inspire hope as individuals and families …in our community…. rebuild their lives”.   This is especially important for women in shelters and similar situations.  The charity provides some “niceties” in addition to the “necessities” (a roof over their heads, meals, clothing, etc.) which will help build confidence and inspire hope in these individuals when they need it most.

About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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1 Response to Meet the Themes – Middlecott Sketchbattle Experiment™ Detroit 2018

  1. John Bass says:

    Are they streaming this? I saw it last year, but not seen anyone posting about streaming? Thanks!

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