Judges Announced for the Mobsteel Middlecott Sketchbattle Experiment™ Las Vegas

As many as 18 contestants will be vying for the title of World Champion Sketchmaster when the Mobsteel Middlecott Sketchbattle Experiment™ comes to Las Vegas for the first time next week, Wednesday, November 1st.   The $2500 top prize by Axalta will be awarded to the lone survivor of 3 rounds of sketching, based on the judging of a unique cross-industry panel of experts and design luminaries.  Tim Anness of FiatChrysler, Adam Genei of Mobsteel and Camilo Pardo along with guest judges each round will jointly decide the inaugural Las Vegas winner.Tim Anness

The Middlecott Sketchbattle Experiment™ is THE FIGHT CLUB OF DESIGN, a live automotive sketching deathmatch with more than just a Grand Prize.  Note that no designers will be injured during the “deathmatch” (at least that is the plan).  Since the first event was held in 2012, The Sketchbattle, as it is known, has grown to become the most interesting and exciting of all the unofficial auto show events.  Almost 5,000 people attended the previous 9 events – Tickets for the 2017 event can be found here.

Tim AnnessFor the 2017 Detroit Sketchbattle, Tim Anness, Chief Designer, Head of Jeep® Exterior Design, FiatChrysler North America is the Chief Judge.  In this position, Anness is responsible for all exterior design activities for the Jeep brand’s FWD platform.  He reports to Ralph Gilles – Head of Design, FCA Global.  Anness joined the company in 1990 as a designer. His design portfolio includes the 2008 Chrysler and Dodge minivans, Chrysler 300C, Dodge Charger, 1999 Jeep® Grand Cherokee and concepts for Plymouth Prowler and Jeep Jeepster.   Anness supports the FCA US LLC sponsorship of the industrial design program at his alma mater, the University of Cincinnati, where he earned a Bachelor of Science degree in industrial design in 1990.

adam geneiBorn in Detroit and raised in its suburbs, Adam Genei developed a love for the auto industry at an early age by working in his grandfather’s Ford Dealership. He grew an appreciation for hard work and expanded his skills in his parent’s shop supplying the Big Three. With that relationship established, he started making parts for the Big Three, turning that hobby into a business.  “My city is Detroit.  We’re blue collar and we’re tough”.  

mobsteel people moverMobsteel started as a one bay garage with a welding bench and a mission to celebrate the automotive industry.  The name has grown into a worldwide brand, with that same mission giving life to the Detroit Steel Wheel Company.  Embodying the ideals of Mobsteel, Detroit Steel Wheel Co. has become the resurgence solution for manufacturing in the US.  The Mobsteel brand has continued to strengthen its relationship with the Big Three and celebrate the success of businesses whose efforts lie within this country.

ted_4646Born in New York city, Camilo Pardo moved to Detroit at the age of 10 and had by that age developed a fascination with 60s and 70s era sports cars and modern art. After graduating from Detroit’s prestigious design school Center for Creative Studies in 1985, Camilo was hired by Ford Design Center in Dearborn Michigan. His assignments included working in the Dearborn Advanced Studios, Ford of Europe- Torino, Italy Studio , and the Design Studios in Cologne Germany.

1xRUN_Camilo-Pardo_Shelby-Poster_Site_home2After 15 years at Ford Motor Company, he took on what was for him the ultimate assignment … a state of the art re-design of the classic Ford GT race car. This project developed the 2002 Ford GT concept car which became the 2006 production Ford GT. Today, Camilo continues to explore additional avenues of art & design. His work is created in his Detroit and Los Angeles studios, and include fashion and sculptural furniture design.  His work has made the rounds from main art galleries in Metro Detroit, Italy, Japan, to the Contempory Furniture Fare in New York.  As a dedicated artist who sets no limits on his creative endeavors, Camilo has found that his outside artistic expressions further strengthen and complements his passion for automotive design.

letter size online LV 17_v7

We expect the event to sell out, so reserve your tickets here.

About Frank Schwartz

Frank Schwartz is the founder of CarFriend.me and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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