Bringing Detroit to Vegas – The Middlecott Sketchbattle Experiment™ comes to SEMA

For the first time EVER, the Middlecott Sketchbattle Experiment™ is coming to the desert.  Brook and I are excited to announce that on Wednesday, November 1st in Las Vegas , the Middlecott Sketchbattle Experiment™ will at the SEMA show.

MSBE Las Vegas presented by Axalta v_7

If you haven’t been to one of our Detroit or Los Angeles events,

here are a couple of pictures and videos.


Event Video thanks to the Detroit News

Detroit 2017 Video

Our first Las Vegas Middlecott Sketchbattle Experiment™ is presented by Axalta, a leading global supplier of liquid and powder coatings, with support from Lacks Enterprises and Covestro.  And of course it is all based around the craftsmanship of Mobsteel and Detroit Steel Wheels.

Starting with approximately 16 designers, the competition will consist of 3 rounds, each with it’s own unique subject matter and judging criteria.  Each round roughly half of the contestants will be eliminated based on decisions from our panel of industry experts (watch this space for an announcement of the judges).

The winner will get a check for $2,500!


The Middlecott Sketchbattle Experiment™ is presented by            

AACS and Middlecott Design.

AACS_diagram_whitelogoAACS (Advanced Automotive Consulting Services, LLC) is a business development consultancy working in all aspects of the automotive industry.  AACS are experts in Customer Engagement and specializes in helping automotive suppliers with their difficult objectives like introducing new technologies, expanding business onto new continents or breaking down walls to bring in new customers.

14470601_10155343491744937_6170740178806623113_nMIDDLECOTT Design is an international design organization based in Detroit, Michigan (as seen on the hit TV program Mobsteel). As Detroit’s premier design consultancy, MIDDLECOTT will supercharge your brand through its award-winning formula of high-octane design.

Anyone interested in attending the event should register here

as attendance is strictly limited.  


100% of the ticket sales goes directly to DRIVE ONE

DRIVE One is a 501(c)(3) tax-exempt organization, which instills at-risk youth with valuable trade skills required in today’s workforce. The program educates students in fields such as automotive technology, welding-fabrication, machine-operating, and other areas with employment opportunities so that they can seek a greater life. DRIVE also provides students with free tutoring services to achieve current academic success, as well as additional assistance in gaining employment, internships, and scholarships opportunities to stimulate growth beyond high school graduation.

About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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1 Response to Bringing Detroit to Vegas – The Middlecott Sketchbattle Experiment™ comes to SEMA

  1. Richard Peters says:

    Frank, Keep up the great work with Skechbattle … Vegas! Creative and FUN idea!

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