While I can’t promise this discussion won’t include a reference or two to the late 70’s TV sitcom, its really about the changes the automotive supplier community has experienced since the last economic downturn. When automotive sales tanked in 2009, suppliers across the board looked at ways to trim their expenses. And marketing departments were ripe for the picking as short term financial health took precedent over long term planning. Now that healthy sales have returned, the specter of the next downturn has made many suppliers hesitant to re-staff their teams. And that is where we come in…..
Advanced Automotive Consulting Services (AACS) provides short- and long-term marketing and business development support for automotive suppliers. Over the past five years, our business development activities have helped our clients by creating, finding, and developing almost $1 billion in opportunities. A portion of these have already turned into purchase orders due to the coordinated efforts of AACS and our clients’ sales teams while many others are still under consideration.
Our marketing activities have helped connect our clients with the industry’s key decision makers in new and unique ways. From extraordinary events that bring together some of the most important people in automotive design, to our deep understanding of the automotive marketplace, AACS is capable of helping your company be more than a commodity supplier.
A well developed marketing department serves 3 basic functions;
- Outward – provides your customers with a consistent image of your company
- Inward – coordinates your sales strategies with corporate goals and objectives
- And the future – market research and trend identification
Do you have a well-developed marketing team? Are you aware of the trends that currently exist for the products you provide? Are their changes coming that could disrupt your current business plans? If not, ask us how we can help.
Thanks to one of our clients, some of our micro-trend reports are available for free. Want to see the latest in forward lighting? Send me a request at my LinkedIn page or get in touch with the info provided below. What about the Interior Electronics market? Another free report!
If you would like to receive a full scale report on the trends in your particular product, contact one of us for pricing details (business cards are below). Unlike others which only provide the summary report, we provide all the background data and will come into your office to present the findings and answer your questions.
Finally, if you want to be part of our growing roster of events, from the famous Designer Night at the Races (10 years and 50+ events strong) and the Summer Intern Showdown to the infamous Middlecott Sketchbattle Experiment (expanding soon to Southern California) we’d be happy to make you a partner and craft you an exclusive package that communicates your company and products in a memorable way. Please note that tomorrow we will announce a new event and partnership that should be exciting for those in the auto industry in Detroit.
If you are in the Detroit area or international, please download my business card here for contact information: Frank Schwartz Business Card Detroit
If you are in the Southern California area or on the west coast, please contact Brian Fioritto: Brian Fioritto Business Card Socal