MSBE2015 – Return of the Sketchmaster

For the past two years the international automotive design community has come together with the local art and creative community to support local charities and watch Detroit’s preeminent live sketching competition, the Middlecott Sketchbattle Experiment™ (MSBE).  This year the event moves from its normal after auto show black-tie date to Tuesday, January 13th after the conclusion of the annual EyesOn Design awards (the event is not affiliated with EyesOn Design).  If you wish to attend, registration details are provided at the endmsbe 2015 e-postcard_final2-page-001

A fusion of Detroit’s creative and arts community, local automotive enthusiasts and the international auto industry, MSBE is “Detroit’s first ever sketching competition and underground party – a real Fight Club of Design” according to creator Brook Banham.

The view from the VIP Lounge     Photo: Allison Kruske

2014 Middlecott Sketchbattle Experiment at the Tangent Gallery                                                       Photo: Allison Kruske

With the new night, visitors from around the world will be able to join the party, as designers and students compete for the title of Sketchmaster.  The event is returning to the Hastings Street Ballroom and Tangent Gallery, site of last year’s event.  2014’s competition was in jeopardy when the record cold temperatures caused catastrophic water problems at their planned venue 48 hours before the party was to take place.  “Gallery owner Joe van Bael, rescued our event last year” stated Frank Schwartz, founder of AACS “and I think we have a home for years to come. We had such positive response from visitors around the globe it would be silly to move, one even said that we ‘exposed him to the real Detroit’”

Sketchbattle contestants   Photo: Allison Kruske

Sketchbattle contestants                                                                                                                      Photo: Allison Kruske

Both students and professionals alike will compete head to head in front of the audience in a multi-round competition.  The sketches will be judged on talent, merit and ability to meet the design brief by a well know trio of undisputed talent.  Robert Walker, Chief Designer of JEEP Brand Interiors at Fiat Chrysler Automobiles leads the judging panel.  He is joined by Camilo Pardo who many will recognize as the winner of last season’s Motor City Masters TV program, but is also famous for his work as Chief Designer on the Ford GT.  The trio is rounded out by Dan Darancou who is VP of Design at CH Auto in China.

Robert walker, Jeep, Kyle Evans, KED Design and Craig Mackiew

2014 Judges: Robert Walker/Jeep, Kyle Evans/KED Design and Craig Mackiewicz/Altair Thinklabs

The participants are provided free sketching software from Autodesk and are competing for more than the title of Sketchmaster.  A custom built trophy designed by Middlecott Design and built by hot rod legends Mobsteel is awarded to the winner.

MSBE trophy 2015-02The event is presented by AACS and Middlecott Design.

AACS_diagram_whitelogoAACS (Advanced Automotive Consulting Services, LLC) is a business development consultancy working in all aspects of the automotive industry.  AACS specializes in helping automotive suppliers with their difficult objectives like introducing new technologies, expanding business onto new continents or breaking down walls to bring in new customers.

Middlecott Design illustration for Delta Magazine

Middlecott Design illustration for Delta Magazine

MIDDLECOTT Design is an international design organization based in Detroit, Michigan. As Detroit’s premier design consultancy, MIDDLECOTT will supercharge your brand through its award-winning formula of high-octane design.

Lacks Trim Systems provides grilles and exterior trim to the global auto industry from Grand Rapids, MI

Lacks Trim Systems provides grilles and exterior trim to the global auto industry from Grand Rapids, MI

The event is also made possible by the generous support of local businesses such as Lacks Trim Systems, Mobis North America, Brophy, Linkage Design, Autodesk, Pilot TransportSlows Bar B-Q and the Atwater Brewery.

msbe 2015 e-postcard_final2-page-001Anyone interested in attending the event should register as aattendanceis limited.  The event is free for those who pre-register, however a donation to The Sauvé Art Foundation is appreciated.  For those who show up at the door, a minimum $5 donation per person is required as long as space is available (all proceeds from the door sales are provided to Sauvé).

Sauve_Art_FoundationfinalThe Sauvé Art Foundation has an active mission of “building communities through public art” which continues to enrich the lives of our local Detroit community while providing a direct economic impact

About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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