The Rest of SEMA 2013

Yesterday we published a list of our Top 10 Cars from the 2013 show.  Today we will cover the most awesome Trucks, some great products, the Top Booths and perhaps most importantly, a couple of things not to do.

DSCN926523 DSCN9284#3 Tie NEMO Swat Truck

Nemo me impune lacessit – no one attacks with impunity!

21 DSCN9472#3 Tie – 1964 Chevrolet Corvair Van

What says SEMA better than a mid-engined van?  A van with 1000 horsepower.

20 DSCN9468#2 1950 Step Van Legit

PPG had a shiny one, but the patina on this one wins hand down.

19 DSCN9285#1 Mobsteel 1981 Freightliner FedEx Truck

I want my packages delivery by this.

DSCN9281Best Bike

Its not new, but the Batt Kruiser is still cool.  I never posted the pictures from last year but you can see pictures of the build here.

30 DSCN9509Best Tractor

I have 3 acres, I need this!  Honda Mean Mower = 130mph!

12 DSCN9447

12 DSCN9449 11 DSCN9451

DSCN9215Best Nostalgia

My apologies in advance to my Bowtie and Blue Oval friends, I am a MOPAR guy.  So I was very happy to see Chrysler bring back a part of their history by reintroducing The Scat Pack.  Of course the press releases and all the articles have centered on the packages and things like the Shaker hood.  I am most happy about the graphics and the outfits!


DSCN9436Best Booths – PPG and American Racing

As a business consultant, I often advise clients AGAINST displaying their products in a show unless they have a compelling story or method to deliver that story.  I poll a lot of people after events like this and I get the same response from pretty much everyone.  One week after the event they have no issue remembering 5 or 6 things that struck their fancy.  But 2 weeks later they are lucky to remember one.

DSCN9520 DSCN9519 DSCN9518

PPG and American Racing took two different tacts to accomplish a lasting impression.  A friend described SEMA as a circus and PPG managed to turn it into a carnival.  Cristina Fronzaglia of PPG carried the concept all the way through to the details, like these awesome posters that included the PPG logo, paint cans, even managed to slip her name into the mix.  Chris Henderson of American Racing brought a movie theater to the show, complete with popcorn and charging stations at every seat.  Simply stellar.


Best Products

There are way too many new products and ideas at the SEMA show to even start to compile a list of best.  But 2 things caught my eyes at the show.  Fondmetal’s wheel inserts are not the first, but the first I have seen that are sophisticated in style and are the best execution of the concept to date by an aftermarket wheel company.  And the racing and car inspired chairs from Intro-Tech Pit Stop furniture will soon find their way into my basement/man cave.

98 DSCN9303 98 DSCN9304

What Not to Do #1

I looovvvveee the Plymouth Super Bird and it sits atop my list of cars I will buy when the lottery comes calling.  But like any icon, you have to be really, really careful when you do a recreation.  This one by HPP does not pass the litmus test.  High rear wing? check and awesome. Petty Blue? proper. Overall proportions? natch!  The Challenger is not the proper size to be a donor.  In the words of The Stud “Just because you can, doesn’t mean you should”.

99 DSCN926499 DSCN9534What Not to Do #2

Gulf Blue and Orange? Perfect.  Gulf colors on a Fiesta?  not so good.  On a Mercury Comet? N-E-V-E-R!

DSCN9441What Not to Do #3

Every year or two someone develops a airless tire.  This year it was Hankook with their iFLEX.  Please stop.

What Not to Do #4

I don’t have a picture of it for some reason but you should never do this to your Chrysler 300.

This completes our coverage of the 2013 SEMA show.  Visit our Picasa site to see more of the cars and show like the Corvette Gran Turismo Concept.  If you want to see the girls of SEMA I would suggest here, here and here.

About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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