Its all about the Karma – AUTO DESIGN WEEK IN REVIEW – 2/27/12

What an interesting week we had.  First, the alternative-fueled auto industry had the Fisker Karma and Tesla Model X to discuss.  Second, this past weekend was Autorama (see our report this coming Wednesday).  Third, there was all the news in advance of the Geneva Show – no fewer than 11 vehicles.  And finally, we made our first visit to the Cleveland Auto Show (more about that next week).  So let’s get right to the “news”.

Fisker Karma first drives

Fisker Karma first drives

There were probably 20 articles this past week on driving the new Fisker Karma.  I don’t know if this was pre-planned or an immediate public relations response to Fisker’s money woes which stem from issues with their government loan.  Check out the drive reports from the NY TimesCar and DriverMotor TrendAutomobile magazine,  Left Lanes NewsAuto BlogInside LineThe Detroit Bureau, or the videos from Fox News and Motor Trend.  Talk about a media onslaught.

Tesla’s Model X built with women in mind

The Silicon Valley is all abuzz with news of the next model in Tesla’s lineup, the Model X.  (although if they are really targeting women with the Model X, I think a name change is in order).  The ingenious part of Tesla’s plan is that underneath the skin the new models share the mechanicals of the Model S – much like the GM Hy-wire concept from earlier in the decade.  Here is a great video of the concept.  Why did it take a non-traditional manufacturer to finally put this concept into production?

Infiniti Emerg-E Concept

Another claimed “leaked” set of photos this past week are of the Emerge-E Concept from Infiniti.  At least, as much as you can call official photos “leaked”.  There is no question it is one of the more attractive electric concepts – but as with many concepts there is no indication of production viability.  Guess we will have to wait for Geneva to find out.

Mercedes shows new A-Class interior and other leaked shots

In truth the photos don’t show much but in the world of auto industry spies, their website at least also has leaked photos of the Audi A3, Lexus ES and Range Rover’s new flagship.

Other Geneva Teasers:

The shape may say Italy, but its California born

I love articles on people, their passion and one-off automobiles.  This week we bring you the Gatto – a five year project that’s total cost is approaching $1 million.  The 73-year old owner, Bill Grimsley conceived of the project because he found that the classic cars he loved had “feet of clay” and the ” fantasy was better than the reality”.

NST-Peugeot Auto Design Competition

A quick article about the Malaysian competition that results in three winners getting a trip to Paris.

3 Things Marketers need to know about Design

Since our there here is Auto Design and Auto Marketers are our third largest group of readers, I thought this article might be be beneficial.

About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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1 Response to Its all about the Karma – AUTO DESIGN WEEK IN REVIEW – 2/27/12

  1. Pingback: AUTO DESIGN WEEK IN REVIEW – 3/5/12 | thesupplierblog

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