This week is a very difficult time to write a Auto Design Week in Review because the news is full to the point of saturation with articles from the Detroit Auto Show.  It is has never been our intent to bring you the same news you can get elsewhere, so we will avoid the typical news outlets and concentrate on something you might not see otherwise.  So, on to the news…..

Concept to Showroom – The Toledo Blade

Often when a new car is displayed at a show the design chief or manager gets quoted and the entire team behind him is left in the shadows.  Not so in Toledo as Solomon Song gets to talk about the Lincoln design philosophy.  “In-your-face luxury is so common these days you can’t get away from it,” Song says “”what we’re trying to do is bring the luxury back where it’s exclusive, mysterious, and elegant.”  The rest of the article talks about the fact that concept cars typically go into production these days and claims it is because automakers are “tempering their imaginations”.  I don’t think so – the imaginations I see are still running wild!  How about concept cars are getting closer to reality because concept cars are expensive and automakers are being more careful with their money by concentrating on production programs?

A Car Designer Who Knows What You Want

And Mr. SOng isn’t the only designer who gets airplay this week.  Christine Park from GM gets to talk on NPR about her experience with the Cadillac XTS introduced back in Los Angeles.  Check out the transcript here.

Car Design may be High tech, but Ford still emphasizes “hands on”

AFord invited 150 bloggers from around the country to attend the “Ford NAIAS Innovation and Design Fantasy Camp” event at the 2012 Detroit Auto Show last week.   Artsology was one of the blogs invited and wrote a nice piece on the clay modeling side of auto design.

Designer Imagines a Classic Reborn

Vincent Montreuil’s modern day interpretation of the classic 1965 Alfa Giulia GTA gets critiqued on The Yanko Design blog.  Troy Turner likes it but I think it is too hard to improve upon an original!  Plus I would never call the original “quirky”.

China Dictates Auto Design as GM Sail’s Big Back Seat Goes Global

Bloomberg has a brief article on how Chinese market tastes are being exported around the world.  One example is the Chinese desire for large rear seats in their luxury cars as on the Chevrolet Sail.  “Ultimately, China’s status as the auto industry’s biggest customer would make focusing on their design requirements impossible to ignore,” said Alice Leung, Hong Kong-based deputy head of research at ICBC International Research Ltd.

70 year-old Bugatti gets New Body

Autoweek, who hosts the Design Forum (which i always think is awesome), has a great little article on the way car bodies used to be made.  So the next time you complain about that body engineer that refuses to make the sheet metal like the sketches you made – think about this!

A Love Affair with Citroen Design

A great discussion of the advanced design concepts that Citroen pioneered.

And, in the interest of all the great (and not so great) designs that were on display at the show last week – how about a non-automotive article about good design?

How Good Design Can Create a Better World


About Frank Schwartz

Frank Schwartz is the founder of and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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1 Response to AUTO DESIGN WEEK IN REVIEW 1/16/12

  1. Pingback: AUTO DESIGN WEEK IN REVIEW – 1/22/12 | thesupplierblog

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