IAA Day 1 – Designer Night Party in Frankfurt

Having just arrived in Germany (which in many ways still feels like home to me), I was rather amused to find this sign at the entrance to my hotel.  Who says Germans have no sense of humor?  Notice too that apparently someone tried to pry the sign away but German efficiency and engineering prowess thwarted them.  Actually, there are plenty of articles about the supposed lack of sense of humor among the Germans (click the link for a British point of view), but if that is true, why do I find myself laughing so much when I am here?

Aside from the humor the other thing I notice when returning to Germany is the sense of decorum.  Which was clearly evident at the Designer Night Party sponsored by Faurecia (among others).

If the Automotive Design Community is really the world’s most exclusive club and there are really fewer than 1500 of them in the entire world, then half of them were at the Designer Night Party.  At least, that’s the impression I took away although I was informed that many of the attendees were just engineers dressed like designers.  And how do designers dress?  In black of course.

But the best part of attending any of these parties (aside from the beer, wine and food)?  Running into old friends and meeting new ones.  So many thanks to Faurecia, Autodesk, VDA, Mercedes-Benz Design, Technicon Design, Uedelhovenstudios and The German Design Council for hosting the evening and letting me hang out with some of my favorite people (you guys know who you are).

So join us tomorrow at the Design Night at the Races(TM) Karting Event, or come back here to see who won the event and can host the trophy as the fastest Designers in Europe!

About Frank Schwartz

Frank Schwartz is the founder of CarFriend.me and Advanced Automotive Consulting Services, partner in The Middlecott Sketchbattle Experiment and serial entrepeneur. A long time automotive enthusiast, Frank started reading car magazines at the age of 8 and has spent 30+ years working inside the automotive industry. In his spare time Frank races with the Sports Car Club of America, spends time working on his numerous project cars and supports many local charities.
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