2016 LA Sketchmaster is Chosen – #MSBE

For the first time ever, the Middlecott Sketchbattle Experiment™ was held outside Detroit.  To coincide with the 2016 LA Auto Show and to be part of AutomobilityLA, the entire Sketchbattle Team made the trip to the west coast.  Brook, Judith, Frank, Dan, Destiny, The Reverend Robert and Satori Circus joined our west coast team of Brian, Zana, Rachel and Nikki to present the inaugural #MSBE-LA and choose a new winner of the newest and greatest live sketching competition in the world.  In addition, hundreds of people joined together to help us celebrate automotive design as an art form and raised  $5,000 for The Petersen Automotive Museum  (final results still being tabulated) ted_4345

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The Auto Industry 3.0 – An Enthusiast’s Review of the 2016 LA Auto Show

Editor’s Note – while this website concentrates on factual reports, the following is an editorial.  The opinions, beliefs and viewpoints expressed by myself as author and any forum participants on this web site do not necessarily reflect the opinions, beliefs and viewpoints of any of our partners or sponsors.  In fact many of us disagree.

Passion.  A strong word and an even stronger emotion.  Yet last week I was struck by the divide in our industry – some have it but unfortunately many don’t.  At the AutomobilityLA prequel to the Los Angeles Auto Show we got a first hand opportunity to see, listen to and meet the  people who have the reins – they are shaping our future. So read on if you want to hear about who I think has it, and who doesn’t, and see my choice for the 3 stars of the show.  dscn0052 Continue reading

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The Last 6 – Contestants for the LA Sketchbattle

First there were 6, then there were 12, now the roster of 18 designers and artists is complete.  Read on the find out about the last 6 selected who will be competing for this title belt designed by Middlecott Design and hand made by Mobsteel.img_15501

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MSBE-L.A. Contestants Part 2

Earlier this week we announced the first 6 contestants who will battle it out Joe Louis style for the title of Sketchmaster at the inaugural Los Angeles Fight Club of Design?  What else would you expect from a city whose most famous statue is a fist?  And hopefully they bring it like Schmelling II in ’38 and not like Schmelling I in ’36.  On a more serious note, and without further ado, here are your next 6 contestants in alphabetical order.  Who are you rooting for?1-ikragmxegbmr9tldid7ztq

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Middlecott Sketchbattle Experiment™ LA presented by BASF

The Middlecott Sketchbattle Experiment™ LA is the first of many “Fight Clubs of Design” to take place outside of the immediate Detroit area.  The growth of the event from a small local party spread through word of mouth to the current version with tunes and vibe “imported from Detroit” is largely thanks to great partners like BASF.


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The Venues of the Middlecott Sketchbattle Experiment™ LA

Venues are an integral part of any event and choosing where to hold an event is one of the most delicate decisions you can make.  Bringing the Middlecott Sketcbattle Experiment™ experience to Los Angeles was an easy decision.  Deciding to hold the event at the prestigious Petersen Automotive Museum? Even easier.  161028_artofbugatti

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Famous Artists at the Middlecott Sketchbattle Experiment™ LA

While the Middlecott Sketchbattle Experiment™ is known as a sketching/ design competition, there is no doubt that automotive design qualifies as fine art.  And when the artist is as famous and talented as Camilo Pardo, the art quickly becomes out of reach for most of us.  However, on Wednesday, November 16th from 8-11pm, real original art will become affordable to the masses at the Middlecott Sketchbattle Experiment™.  camilo-pardo_yellowgt40q_34x17-web Continue reading

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