Meet the Themes – Middlecott Sketchbattle Experiment™ Detroit 2018

In the beginning, boxing fights continued until one fighter quit or was knocked out.  Brutal but effective.  In the 1920’s 15 rounds was adopted as the norm for championship fights. Still brutal.  It was reduced to 12 rounds in 1982 after an especially sad event.  The Middlecott Sketchbattle Experiment™ has knockouts, but thankfully no designers are injured during the event (provided you don’t consider their egos).  Yet the fight is only 3 rounds long.  Why?  Because we have 3 great themes and even more great partners.T7__8090 Continue reading

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Meet the Judges – Middlecott Sketchbattle Experiment™ Detroit 2018

Professional and student sketch-battlers will be vying for the title of World Champion Sketchmaster when the Middlecott Sketchbattle Experiment™ presented by BASF comes to Detroit.  The “Fight Club of Design” party features a live sketching competition, great music and greater cars on Tuesday, January 16th from 7-11:30pm at world famous Saint Andrew’s Hall.  Over the years the event has been judged by a unique cross-industry of experts and design luminaries such as Camilo Pardo, Ralph Gilles of FCA, Doyle Letson of Ford, Bregt Ectors of GM and many others.  The panel gets to choose who receives the $2500 top prize by BASF.  For Detroit 2018, Jim Fleming of Cadillac will be the Chief Judge, and will be joined by Mark Trostle of FCA and Michael Smith of Ford of Tesla, along with guest judges for each themed round.IMG_1176Jon Adams Photo LtoR Frank Schwartz, Ian Bass student winner, Brook Banham, Destiny Driftmeyer ring girl, Camilo Pardo, Casey Swasenger winner.jpg Continue reading

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Meet the Contestants – Middlecott Sketchbattle Experiment™ Detroit 2018

Perhaps the greatest mix of design talent the Middlecott Sketchbattle Experiment™ has ever assembled will fight to the death on the main floor of world famous St. Andrew’s Hall Tuesday night January 16th.  And while we do not expect any to have physical injuries from 3 rounds of sketching (other than blisters on their fingers), we cannot say the same for their egos.  As per usual, students and professionals alike will compete in three 30 minute rounds with roughly half eliminated after every round.  So, without further delay, read on to meet the sketch-battlers……26166471_1558406000912999_7416018128162307866_n Continue reading

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Middlecott Sketchbattle Experiment™ Detroit moves to the historic St. Andrew’s Hall

There is no better place for a Sketch-battle, than a building made famous by rap battles, St Andrew’s Hall.   On Tuesday, January 16th, 2018, designers from around the globe will compete against last year’s returning champion and the Las Vegas and Los Angeles winners in “The Fight Club of Design”.  An interesting note is that this is just 2 days short of the 80 years’ anniversary of the first meeting in the building.

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“Nailed It!” Los Angeles crowns a new Sketchmaster

Normally, to find the center of automotive design, you have to come to Detroit, home of Harley Earl and Virgil Exner.  But for a singular evening in November, the center of the entire automotive design universe was at AutomobilityLA in Los Angeles as part of the Middlecott Sketchbattle Experiment™ presented by BASF.  17 sketch-battlers fought it out over three rounds to determine the best-of-the-best and crown the new Sketchmaster.  Read on to find out who won……TED_8135 Continue reading

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10 Questions with THE CHAMP

Last year the Sketchbattle world was shocked as the first ever professional to take the overall win.   John A. Frye, Digital Design Lead at Honda bested the field over 3 rounds of sketching to take home the title of Sketchmaster, the title belt, $2,500 cash and a killer stereo system.  We sat down with John to ask home our standard bank of 10 questions.  Here are his responses……

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Giving Tuesday – The Charities of The Middlecott Sketchbattle Experiment

Over the past few years and events, The Middlecott Sketchbattle Experiment™ has raised thousands of dollars for charities that give back to the local community.  Detroit is traditionally for Project Beautiful Inside and Out, a charity that helps women and children in Detroit-area shelters.  For the first Las Vegas event we raised money for Drive ONE, a charity that helps disadvantaged youths learn vocational skills related to the auto industry.  And in the near future we expect to be raising money for Bryan Thompson’s Design Scholarship.  But for Los Angeles our charity of choice is The Petersen Museum.

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