“Nailed It!” Los Angeles crowns a new Sketchmaster

Normally, to find the center of automotive design, you have to come to Detroit, home of Harley Earl and Virgil Exner.  But for a singular evening in November, the center of the entire automotive design universe was at AutomobilityLA in Los Angeles as part of the Middlecott Sketchbattle Experiment™ presented by BASF.  17 sketch-battlers fought it out over three rounds to determine the best-of-the-best and crown the new Sketchmaster.  Read on to find out who won……TED_8135 Continue reading

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10 Questions with THE CHAMP

Last year the Sketchbattle world was shocked as the first ever professional to take the overall win.   John A. Frye, Digital Design Lead at Honda bested the field over 3 rounds of sketching to take home the title of Sketchmaster, the title belt, $2,500 cash and a killer stereo system.  We sat down with John to ask home our standard bank of 10 questions.  Here are his responses……

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Giving Tuesday – The Charities of The Middlecott Sketchbattle Experiment

Over the past few years and events, The Middlecott Sketchbattle Experiment™ has raised thousands of dollars for charities that give back to the local community.  Detroit is traditionally for Project Beautiful Inside and Out, a charity that helps women and children in Detroit-area shelters.  For the first Las Vegas event we raised money for Drive ONE, a charity that helps disadvantaged youths learn vocational skills related to the auto industry.  And in the near future we expect to be raising money for Bryan Thompson’s Design Scholarship.  But for Los Angeles our charity of choice is The Petersen Museum.

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A Short History of the Middlecott Sketchbattle Experiment™

With the Los Angeles Middlecott Sketchbattle Experiment™ presented by BASF just around the corner at Automobility LA,  here is a brief history of past events and winners, and what they are doing now.IMG_0674

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The Professionals – #MSBEXP-LA Sofa Sunday

In keeping with the theme of Thanksgiving week, I was disappointed to learn that the Sunday after black Friday does not have it’s own name.  But luckily, I stumbled across a movement to call it “Sofa Sunday”, and to me that kind of fits with the image of the 8 professional designers entered in the Middlecott Sketchbattle Experiment™ Los Angeles presented by BASF sitting back, confidently, and just waiting for the competition to begin.  Obviously, they are probably just as nervous and excited as the students, so here they are……..IMG_7504 Ingo Rautenberg Fotographie Destiny Driftmeyer Continue reading

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The Students – #MSBEXP-LA Small Business Saturday

In keeping with our theme of Thanksgiving week, today is Small Business Saturday.  And that makes me think of our Student Contestants, and all the odd jobs they do to help cover the crushing amount of loans a Design Degree incurs.  So, without further ado, let’s meet the 9 student sketch-battlers competing in next week’s Middlecott Sketchbattle Experiment™ Los Angeles presented by BASF……TED_4204

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The Judges – A #MSBEXP-LA Black Friday Story

8 professional and 8 student sketch-battlers will be vying for the title of World Champion Sketchmaster when the Middlecott Sketchbattle Experiment™ presented by BASF comes to AutomobilityLA next week.  The “Fight Club of Design” party features a live sketching competition, great music and greater cars on Wednesday, November 29th from 7-11pm in the Technology Pavilion on site at the LA Auto Show.  Over the years the event has been judged by a unique cross-industry of experts and design luminaries such as Camilo Pardo, Ralph Gilles of FCA, Doyle Letson of Ford, Bregt Ectors of GM and many others.  The panel gets to choose who receives the $2500 top prize by BASF.  For LA, John Buckingham of BMW will be the Chief Judge, and will be joined by Erik Klimisch of Kia and Randy Rodriguez of Tesla, along with guest judges for each themed round.MSBE Los Angeles presented by BASF v_7

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